Статьи по тегу «Контекстная реклама»

Google in August came out with a structured snippet extension that lets advertisers show additional structured information that show with your text ads. Now, Google is allowing advertisers add two lines of that information...... →

Новые возможности Google AdWords для установки приложений... →

Posted by EricEngeThe past 20 years have seen the fastest rate of change in human history. Breathtaking as that may have been, the reality is, that was just the beginning. In fact, the pace of change is going to continue to accelerate. Because of these changes, I see the need for brands to evolve into what I am calling a 10x brand.This is an expansion of the concept of 10x Content that Rand Fishkin discussed in a recent Whiteboard Friday video. During this WBF, Rand showed why brands now need to produce con... →

Posted by IanWatsonSome say the only constant thing in this world is change — and that seems to go double for the online marketing and SEO industry. At times this can seem daunting and sometimes insurmountable, but some have found ways to embrace the ambiguity and even thrive on it. Their paths and techniques may all differ slightly, but a commonality exists among them. That commonality is the utilization of data, mainly via API-driven custom tools and dashboards. APIs like Salesforce’s Chatter, Facebook’s ... →

Posted by TrackMediaWhen Google launched secure search in October 2011, we all had to learn how to deal with the “Not Provided” in our analytics reports.My preferred approach for getting the data from Webmaster tools (now Google Search Console) was to use the bookmarklet from Lunametrics.Unfortunately, on September 1, 2015, Google retired the original Webmaster tools report, rendering Lunametrics' bookmarklet useless. It’s no longer possible to get the combined data in the same fashion. The good news is th... →

Posted by larry.kimYou can get 12,000 followers for your Twitter account for the low, low price of $5.Plenty of websites offer such services:No. Just no. You're better than that. Don't buy thousands of fake accounts for cheap. There's a much smarter way to buy legitimate Twitter followers and increase your organic reach. Having real Twitter followers definitely will offer you more long-term benefits than any "cheap" deals you'll find. What you have to do is buy real followers. Adding legit Twitter followers... →

Posted by rjonesx.Sometimes our best data sources aren't exactly up to par. While nearly every search marketer will rely on Google Keyword Planner data at one point or another, especially while doing keyword research, the reality is that the data is often untrustworthy and should be viewed with great skepticism. Whether you plan to use it to help build a paid search campaign or determine which content to write, there are huge caveats to the numbers presented as Average Search Volume. Today, I want to walk t... →

Обзор доклада Дмитрия Севальнева из «Пиксель Плюс»... →

Теперь пользователям не потребуется вносить плату отдельно за каждую кампанию... →

Корпорация Mozilla огласила финансовые результаты за 2014 год. Согласно представленным данным, 90% полученного компанией дохода приходилось на Google и Yahoo. Каждый ноябрь Mozilla публикует финансовый отчёт за предыдущий год. За последние пять лет каждый раз, когда пользователь вводил запрос в поисковую строку браузера Firefox, Google зарабатывал определённую сумму за счёт показа рекламы AdSense. В ноябре 2014 года Mozilla заключила партнёрское соглашение с Yahoo сроком на пять лет. Согласно достигнутым д... →

Добавили 200 городов, указывают область и район... →

Инструменты Google, которые работают на вас... →

Want to freshen up the AdSense performance on your site? Google Analytics can help. Here are some simple and effective places to start. 1. Find out where to focus Content Groups let you bundle your offerings to analyze them more clearly. Instead of analyzing all shoes at once, for instance, a shoe company might divide content into shoes for adults and kids, for men and women,... →

Теперь рекламодатели могут увидеть, какие ключевые слова и группы объявлений генерируют наибольшее количество посещений магазинов... →

Разработчики Google AdWords расширили функцию учёта фактических посещений офлайн-магазинов. Теперь рекламодатели смогут видеть, какие ключевые слова и группы объявлений генерируют максимальное число посещений торговых точек. Ранее эти данные были доступны только по кампаниям и типам устройств. Пользователям сервиса будет доступна статистика посещений за день, неделю или месяц. Напомним, что функция учёта фактических посещений офлайн-магазинов в AdWords была запущена в декабре 2014 года. Новая возможность ... →

Posted by jenstarFor many SEOs, a glimpse at the Google’s Search Quality Rater’s Guidelines is akin to looking into Google’s ranking algorithm. While they don’t give the secret sauce to rank number one on Google, they do offer some incredible insight into what Google views as quality – and not-so-quality – and the types of pages they want to serve at the top of their search results. Last week, Google made the unprecedented move of releasing the entire Search Quality Rater’s Guidelines, following an analysis... →

В новой версии приложения AdWords для Android появились видеокампании и статистика по ним. Теперь пользователи сервиса смогут на ходу вносить изменения в ставки и бюджет, а также узнавать количество показов и просмотров видеообъявлений. Кроме того, в приложении был улучшен экран оповещений и оптимизирован процесс авторизации. Новая версия уже доступна для загрузки в Google Play. Напомним, что приложение AdWords для Android было запущено для всех рекламодателей в марте этого года.... →

Google has today announced new features for its store visits metric for AdWords users.... →

Google announced they are testing in California Google Compare for US mortgages. You can access it over here but again, it seems to only work in California. "Google Compare for mortgages provides a seamless, intuitive experience that connects lenders with borrowers online...... →

Google quietly announced on Google+ they added two new features to the AdWords Android App. They added support to manage video campaigns as well as add new accounts in a faster way...... →